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For Immediate Release
Lisa Razza, Director of Communications
Pittsburgh, PA (March 16, 2020) - Achieva, a nonprofit parent organization providing comprehensive services and supports to thousands of people with disabilities and their families each year, is implementing a new brand identity.
Achieva’s new identity aligns with the robust Strategic Vision implemented in July of 2019. Steve Suroviec, President and CEO of Achieva said, “It’s an exciting time to be at Achieva. Our Strategic Vision includes updated mission, vision, and value statements as well as seven strategic priorities to guide everything we do over the next several years.”
Among the Strategic Vision action items is a refresh of Achieva’s 20-year old logo. “Our new logo is innovative, professional and approachable, words we would use to describe not only our new image but also the manner in which we provide our vast array of services and supports”, Suroviec continued.
The vibrant logo and a new tagline, “Empowering People With Disabilities”, convey a friendly, inviting tone, well-aligned with Achieva’s mission, which is to advocate for, empower, and support people with disabilities and their families throughout their lives.
As a nod to Achieva’s prior logo, an updated star graphic on the new logo is included to represent the North Star, signifying Achieva’s commitment to always encourage people with disabilities to move forward and strive to reach new places in their journey to lead a life of personal significance. The four parts of the star are also a subtle reference to Achieva’s family of organizations: Achieva Family Trust, Achieva Resource, Achieva Support, and The Arc of Greater Pittsburgh.
“We realized early on in our research, with the help of the Achieva team, that the redesigned brand would need to clearly communicate both the depth and breadth of the supports it provides in the region," said Sarah Mayer, partner and owner of Shift Collaborative, the firm hired to provide a brand solution. "The new logo is designed to work seamlessly across digital and physical mediums. The refreshed wordmark communicates a feeling of positivity and the star icon signifies the many programs and life-long supports that come together to serve clients."
ACHIEVA is a non-profit organization located in southwestern Pennsylvania providing lifelong supports to people with disabilities and their families. ACHIEVA envisions a community where all people with disabilities lead lives of personal significance. Our services range from early intervention therapies and employment supports to special needs trusts and supports in the home and community. ACHIEVA advocates for, empowers, and supports people with disabilities and their families throughout their lives.